Gango Editions Design Lab

Our diverse range of customers demands a variety of design solutions every day. Whether you are a publisher, designer, framer, or retailer you know the needs of the marketplace and are changing every season as the population of our country changes, moves, and ages.

To meet the needs of a large population, Gango Editions has strategically planned for the Three-Generational customer base. Three distinct buying groups make up vast segments of the U.S. population: Baby Boomers (85 million), GenX’ers (50 million), and GenY’ers (76 million)¹. Understanding the varied desires of these consumer groups allows companies to effectively deliver top-selling products to market. We note measurable differences between these groups in where, how, and what they buy². Additionally, we see strong trends and advantages between the Baby Boom and their children, GenY or the Echo Boom³. While mom and dad are exploring Tuscany and fine wine, the kids are learning to work their way into the global economy.

Best Sellers

You can see our generational response in all our work, even within the work of a single artist. Best selling artist Greg Gorham has found appeal among each generation through his rich interpretation of wine. Gango Editions’ best selling images, Chateau Vin and Villa Toscano, reflect traditional design and European influences from France and Italy. The Tuscan inspired spice to produce the strongest sales in recent years, worthy of an established trend supported by the massive Baby Boom. Thanks to the strength of the Tuscan trend, every generation has enjoyed growth in Tuscan style, food, wine, and travel. Each age group grasps this core trend and applies a twist to make it their own.

New Twist

While Gorham has expertly met the interests of the Baby Boom with Tuscan wine imagery, he has also created the perfect interpretation of wine for GenX and GenY. Looking at wine with a more urban attitude we find a place for his work among modern art. Gorham fuses text, geometric shapes, and loose style in his youthful composition. Stronger colors in red, white, and black compliment the modern display. In a nod to their context, he brings in traditional fleur de lis and a splash of teal. From GenY to Baby Boom each will find the modernization of their interests irresistible.

Listening to the customer often means understanding the customer. The demographic forces in our market help us respond in a better way to the needs of the buyer. In the end, we bring together the Gango Editions Design Lab and our talented artists to supply the right art prints at the right time.

¹ http://www.time.com/time/magazine/article/0,9171,963617,00.html, Time in partnership with CNN. John S. DeMott. Feb 23, 1987.
² “Consumer Buying Trends” Home Accents Today Special Research Section June 2007, p 10.
³ “Scenes from the Culture Clash” Fast Company January/February 2006, pp 73–77.

Designers and framers provide a fantastic value in a tight economy. In today’s climate, we are learning to make the most of the assets that work for us. How can we change a room without a substantial investment? Simple: change the mood of the entire room with new artwork. Visual arts have the power to change the ambiance of a room at a cost-effective price.

Our first collection (left) by Holland creates a contemporary setting. Neutral pallets are strong and growing in the marketplace. Warm browns with hints of blue-gray add strength to neutrals while strong contrasting black offers spherical accents. The organic texture in the color blocking adds a distinctive element to this collection. We see earth-inspired textures becoming increasingly popular as we conserve the beauty of our natural world.

Our second collection (right) allows the designer a totally different perspective. The same room takes on a traditional feel with a global twist.  We have selected artwork from best-selling artists Jeffery and Poloson. Rich spice color has lead the palette for several seasons and established itself as a durable color trend. Our rich textile-inspired patterns are found here in both artists’ collections. We see vessels widely used for tabletop accent and integrate that imagery into the artwork for a cohesive feel. Warm, rich colors and intricate detail in the artwork combine to create a global inspiration.

A trip to the coast inspires and rejuvenates us with a powerful blend of water, earth, sky, flora, and fauna.  Thankfully, we can transport this ultra fresh sense into our spaces through a coastal inspired interior design – whether we live on the coast or in the heartland. Two main trends are dominating the coastal look currently: a cool blue relaxing retreat, and a spicy festive Caribbean salsa.

Relax with Cool Blues

The relaxation and tranquility that cool blue and aqua hues inspire makes it easy to see why this color trend is so popular. This cool family of colors reminds us of water, one of the two major elements of the coast. Light blue tones pair beautifully with subtle creams and whites, to create a vast sense of serenity and calmness in any room.  With such a light background, exotic and modern accents from the lush life that surrounds coastal waters can be brought into the foreground.  These accents are rich in color and inspired by coastal foliage, birds, and nautical creatures.

Soak it up with Warm Spices

At the opposite end of the color spectrum, the coastal trend can also reside in the Spice Island color palette.  This coastal setting reflects the warm and inviting feel of the tropical sun.  Layer this backdrop with saucy warm accents, depicting the bright tropical colors that are popular from San Juan to San Diego.

Coastal is most importantly versatile.  Today’s coastal trend expresses both the lightheartedness of a day at the beach and the strength and solitude of a rocky coastline.  It can be hot and tropical or cool and organic—the coastal trend is as broad as our shore destinations.

Whether the palette is cool and serene or spicy and vibrant, it is evident that texture plays a large part in creating the perfect ambiance.  Richly textured elements and fabrics such as linen, weathered wood, distressed paint, and stone complete the coastal message of nature’s design.�

Nature informs and inspires our art. Natural patterns form the basis of an amazing range of images and ground even the most modern human spaces. Among our thousands of images, even our abstract images contain elements representative of the natural world. Our metallic process, ColourSheen™ shines most brightly when following the patterns and colors that nature provides. Metallic leaves and branches shimmer with amazing color thanks to ColourSheen™.

Every job brings a new set of challenges to the table. Our products deliver a wide selection of images and sizes to suit your customer’s needs. Our quality will please you and our prices will pleasantly surprise you. We understand that every business must survive on its margins, and we help create some of the best margins in the industry. You will find our expert art direction and design provides the perfect images for your market, while our cutting edge production delivers the best product at the best prices. With our 30 years in the art and design industry, we are prepared to deliver the very best to you.We are always working and creating for you at Gango Editions. Our latest images are ready for you now.

Innovation runs in our veins as design propels us forward every season. Even with over 1800 images in stock, our market demands evolution, change, and excitement—we are happy to deliver. Every month, our creative team works with customer feedback, market trends, artists, and product developers to get ahead of the pack and deliver perfectly timed art prints for your market.

You will see our hard work in all three product lines: Gango Editions, Jacqueline Collection, and ColourSheen™.We deliver special advantages with each product line. Our core line, Gango Editions, delivers a broad selection and amazing value. The Jacqueline Collection delivers a package of enhancements including elevated design and unique printing techniques at accessible prices. Finally, our ColourSheen line provides a beautiful luster to a broad range of colors with our unique process, offering a unique and affordable product to your customer.

We are always working and inventing at Gango Editions. Our latest creations are ready for you and your customers now.